Welcome to Rubber the Right Way classic car blog,

This blog is dedicated to the appreciation of the classic automobile. If you love classic cars, join us. If you own a classic car, welcome, send us a photo and we’ll share your car with the world. If you hope to own a classic car someday we’re already in your corner!

We hope to share our knowledge, share our stories and share our passion for these amazing works of industrial art. We welcome your input and your stories, your advice and your guidance. It is our sincere wish to make Rubber the Right Way.com your first stop for classic car products, knowledge and just plain fun.

1958 Chevrolet Impala

If you’re taking the time to read this, you probably already love automobiles. Sometimes that love just comes over us in an instant and for others; it is a life long acquisition. We reach that age where we begin to look back at the cars we grew up with and at the cars we drive today.

Those cars of the past are our own personal time capsules back to other eras. They connect us to events and memories long gone. My dad’s 1965 Buick duce and a quarter or my cousin Jackie’s Chevelle, they’re time capsules of industrial art. The body styles, the colors or technology, imitating our society as a whole. The tailfins or the push buttons of these cars of the 1950’s and early 1960’s reflected “Jet Age” thinking of the time. The size and opulence of these cars mirrored the post-war, middle-class prosperity.

Oldsmobile pioneered the “Rocket 88” in 1949, attaching itself to the coming technology of the space age. New models soon emerged, with new names like, Mach, Hemi, Boss and 2 +2, reflecting speed, technology, power and competition. The success of the Rocket 88 rejuvenated Oldsmobile sales and General Motors executives sought to expand on that success. In 1958, Chevrolet introduced the Impala, as the top of the line of Bel Air Coupe’s. The tailfins were lower and more subdued; the car was also lower and wider. An Impala Sports Coupe fully dressed, would set you back $2,693 but don’t worry, payment terms were available for up to 24 months.

This Impala was a special car though; it was a departure from the past and pointed towards GM’s future. This car came equipped with a spoked steering wheel, a 348 (350) W-series turbo thrust V-8 mated to a two speed powerglide automatic transmission taken directly from the Corvette. It was the first model Chevrolet badged with crossed checkered flags and carrying the name Sports Sedan, now better known as an “SS” Chevrolet.

Every age adds to this automotive culture of ours like the rings of a tree. Each age leaves behind its mark, its new technology and its follies. Still, our lives are so intertwined with these machines, our emotions and our memories. That first time pulling into the driveway with your very first car, that feeling, the independence of it all, wrapped in the warm blanket of adolescent memory. It all comes flooding back, even thirty or forty years later, in a parking lot of a fast food outlet hosting a local car show. You’re busy, you’ve got things to do, but you’re compelled to go look anyway.

It’s a 64 Chevy Impala station wagon, just like the one that your dad drove. Just like the one you nick named the “Amish mobile” when you were a kid, because it was so plain.

Only, it doesn’t look so plain anymore, it’s beautiful. I’m 12 years old again, and just for a second, Dad’s giving me a ride to school.

There is just so much to love in these classic automobiles, the styling, the workmanship and the memories.

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